The Adidas project at the Prime Tower in Bogota reflects the city’s identity while adhering to the brand’s global guidelines. The layout of the spaces is efficient and materials such as concrete, wood and metal create an urban environment. Graffiti walls add an artistic touch. Despite tight deadlines, the initial proposal was tailored to the client’s needs.
The project embodies Adidas’ belief in the power of sport to transform lives, creating collaborative work environments that celebrate diversity and creativity. The “brick by brick” concept symbolizes teamwork and authentic expression, making the Adidas offices a focal point of Bogota’s identity. The project has an area of 1500m2 on two floors.
