This project was conceived with a simple concept, which allowed us to move with the client’s requirements. Transformation in search of efficiency. Communication and sharing will become the most efficient way of working. Therefore, our focus had to be on the areas where there is more connection and sharing.
The areas of maximum communication become points of color and maximum expression of textures and light. In contrast, the open office areas are as white as possible, giving the collaborative areas the importance they required.
The color and textures are a very literal translation of the GSK guidebook. These, as well as many companies, must have a very generalized image around the world and this was no exception. By adapting the current palette with the conceived concept, we managed to propose a project that meets the highest client requirements and preserves the global image of the company.
