In this project, the first cluster of agencies and companies of the WPP group in Colombia was developed. In this building, 9 agencies of the group meet and in this case Kantar Worldpanel is part of Kantar, one of the largest global networks of research, consulting and insights. Kantar is the information management division of WPP. The concept was based on its organizational culture, since they wanted their collaborators to feel in a welcoming work space.
The concept is “Human Frame”, the spaces are a representation of the warmth that characterizes the members of Kantar Worldpanel. That is why through colors and graphic image, visitors are invited to reconnect with human aspects.
Regarding the architectural distribution, what was sought by standards and brand manuals of the WPP group worldwide, was to have the work stations in an open office and as a complement, closed meeting spaces and informal meetings in the open area. Thus creating collaborative spaces as areas where warmth becomes the central theme of the workspace.
